Confession: I don't LOVE my business name. It was quickly pulled out of a hat 3 years ago when my
BFF and I started this little hobby of a company together planning parties. Since then, she is back to doing her trade {
awesome hair} and I'm no longer a hobbyist but a full on solo boss lady. I have toyed with the idea of changing my name numerous times. Should it be my name? Should it be abstract? Should it have meaning? Nothing has stuck with me that I love. And to be frank, the "eco"
tag line* has caused me nothing but headaches. So here I am. In a big vat of pickles. 3 years in with an identity, a nice client base, a website, biz cards, a brand, a license, blah blah blah. It's now or never I feel. I gotta make a decision and jump ship on BASH or bear it and learn to love it. Any suggestions on this dilemma? {Not that I will take them, but I will listen}. Thanks readers.
* You wouldn't believe how many questions I have to answer about this. Mis-conceptions and judgments have me down trodden. Although, take note, I will always have the moral compass to consider the environment, whether in my biz name or not.
